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Storefront Advertising in Fresno County

Work for Healthy Stores for a Healthy Community started in the summer of 2013 when the Fresno County Department of Public Health and community partners conducted a survey at local convenience, gas stations, and grocery stores. A total of 394 surveys were conducted in nine different cities in the County. One of the most significant trends was the large number of ads found on local storefront windows.

Each year in the United States tobacco, alcohol, and sugary drink companies spend billions of dollars to promote their products. Storefront advertising can affect health, safety, and aesthetics.

Current progress in Fresno County

  • The City of Selma adopted a law to reduce storefront window advertising to 15% on  July 6, 2015. 
  • The City of Fresno adopted a law to reduce storefront window advertising to 15% for alcohol retailers and 25% for tobacco retailers on December 3, 2015. 
  • Development Code: Part III, Article 26-27
  • The cities of Kingsburg and Clovis are currently considering the reduction of storefront advertising in their communities.  

Health

  • Most ads encourage you to buy unhealthy items.
  • Store ads influence young people to try tobacco and alcohol products.  
  • One out of every three youth in the U.S. who try smoking a cigarette become regular, daily smokers.
  • Excessive use of alcohol and tobacco are linked to development of chronic illnesses.

Safety

  • Too many signs create an unsafe environment for law enforcement, firefighters, emergency medical services), customers, and store personnel.
  • Law enforcement and firefighters cannot see into stores during emergency situations.
  • Store employees and shoppers are unaware of suspicious activities taking place outside.

Aesthetics

  • The clutter of signs can affect public safety and promotes crime and blight in neighborhoods.
  • Fewer signs help create an aesthetically appealing community.