The Champions for Change (C4C) movement creates innovative partnerships that empower lower-income Californians to increase their fruit and vegetable consumption, physical activity, and food security, with the goal of preventing obesity and other diet-related diseases.
Even though Fresno County is known as the Bread Basket of the World, a majority of the targeted communities are either in or near United States Department of Agriculture (USDA) designated food deserts-areas where a substantial number of residents have low access to a supermarket or large grocery store. Limited access to grocery stores results in fewer choices to quality food and restricts purchase of fresh fruits and vegetables. While some of the targeted communities lack farmer's markets and larger grocery stores, there was no shortage in fast food outlets. According to the SNAP-Ed Fresno County Profiles 2017, 63% of SNAP-Ed adults and 78% of SNAP Children/Teens consumed fast food at least once per week.
Who We Serve
The Fresno County Champions for Change program provides nutrition education services to Fresno County residents that are CalFresh eligible. Although Champions for Change provides services throughout the County of Fresno, we are specifically targeting the six communities of Parlier, Reedley, Sanger, Kerman, West Fresno, and Lowell.
Fresno County Three-Year SNAP-Ed Integrated Work Plan FFY 2019-7-19
During FFY 17-19, the local implementing agencies (LIAs) in Fresno County, UC CalFresh, Fresno County Department of Public Health (LHD), and Catholic Charities Diocese of Fresno (CCC), will collaborate and coordinate to provide direct and indirect nutrition and physical activity education and PSE support to a total of 374,421 estimated SNAP-Ed Fresno County participants and those eligible up to 185 percent Federal Poverty Level (FPL) to consume healthy foods and beverages, reduce consumption of less healthy foods and beverages and to increase physical activity. Measurable impact in target communities will continue to be accomplished through strategic and coordinated action by all implementing partners to provide integrated, layered, and community-driven interventions that aim to increase nutrition and physical activity knowledge and self-efficacy, but also environmental opportunities required for behavior change. Through consistent messaging, agencies will promote the current Dietary Guidelines and SNAP-Ed intervention strategies that have been proven to support behavior change.
Communities of Excellence in Nutrition, Physical Activity, & Obesity Prevention, CX3 —Neighborhood Analysis
Part of the SNAP-Ed Strategies & Interventions Toolkit. CX3 is a powerful tool that captures and communicates neighborhood-level data to promote healthier communities.