Our Approaches

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Public Health 3.0

The Public Health 3.0 model encourages collaboration across communities and sectors.  The initiative is led by the U.S. Department of Health and Human Services (HHS) Office of the Assistant Secretary for Health (OASH) and builds on the work of Healthy People 2020.

Despite public health's increasing focus on how environments impact health, our ZIP codes remain a more accurate determinant of health than our genetic codes. Public Health 3.0 calls for us to boldly expand public health to address all aspects of life that promote health and well-being, including:

  • Economic development
  • Education
  • Transportation
  • Food
  • Environment
  • Housing
  • Safe neighborhoods 

Social Ecological Model

Support and active engagement from various segments of society are needed to help individuals change their eating and physical activity behaviors and achieve lasting positive outcomes. 

The model provides a theory-based framework for understanding the multifaceted and interactive effects of personal and environmental factors that determine behaviors, and for identifying leverage points for health promotion within communities and organizations. 

Collective Impact

Collective impact is a framework to tackle deeply entrenched and complex social problems.  It is an innovative and structured approach to making collaboration work across government, business, philanthropy, non-profit organizations, and citizens to achieve significant and lasting social change.  The five core elements of Collective Impact are:

  • Common Agenda
  • Shared Measurement
  • Mutually Reinforcing Activities
  • Continuous Communication
  • Strong Backbone

Social Norm Change

Fresno County Tobacco Prevention Program (TPP) utilizes theSocial Norm Change strategy to fulfill their mission of reducingtobacco use and exposure. This strategy seeks to create anenvironment where tobacco use becomes less desirable, lessacceptable and less accessible.